ABOUT CHAI POINT

Chai Point, India's largest organized Chai retailer, brings a perfectly brewed cup of Chai made with fresh, natural ingredients to offices and working professionals around the country. With over 100 service hubs, Chai-on-Call and boxC.in are designed for corporate. Chai Point is revolutionizing the way Chai is consumed in India. Beginning with the first pilot store set up in Bangalore in April 2010, Chai Point has rapidly grown to become the go-to brand for a perfectly brewed cup of Chai with over 300,000 cups sold every day.

OUR PRESENCE

Chai Point is present in eight cities - Bangalore, Delhi, Gurgaon, Noida, Mumbai, Pune, Hyderabad and Chennai. Our offerings include varieties of hot Chai, Iced Chai, Shakes; and bite-sized Made-For-Chai Snacks perfectly accompanying the morning and evening Chai ritual.

MADE FOR YOUR CHAI

Chai Point retails its own brand of consumer packaged goods, Made-For-Chai. These are bite-sized snacks that perfectly complement a cup of our Chai. The recipes are developed after a thorough research on the Indian palette. This has led us to create healthy, traditional Indian snacks. The offerings include Multigrain biscuits, Mathri, Cake Rusk, Quinoa Puff, Gud Chana, Masala Peanuts and Cornflakes Mix.

GARDEN TO GLASS

In order to deliver on our promise of a great tasting cup of Chai, we source the highest quality tea from tea estates around the country to give you the best brews. Sourced from exclusive estates and companies in Assam, Darjeeling and the Nilgiris, our team of professional tea tasters choose the best teas from premium plantations each season, through a meticulous process. The top-grade tea leaves we use are free of artificial colours and flavours, offering you not just great taste but also, good health each time you take a sip.

Our Timeline

April
First store opens in Bangalore
July
Second store opens
August
Third store opens
December
First CAW customer on-board
December
Paper-based pre-paid card launched
February
Angel investors on-board
January
Tenth store opens
March
Prepaid card gets launched
May
Saama Capital invests $2m in Series A
June
Chai-on-Call launched; Website & Mobile App launched
October
Mobile app based prepaid card gets launched
January
Annual run-rate of 30 million cups of Chai
January
Chai-on-Call delivery powered by a fleet of electric scooters across all delivery hubs
September
Fidelity invests $10m in Series B
February
PrioriTea Mobile Wallet & Reward Program launched
August
boxC.in launched